![]() ![]() We are excited to be at the forefront of the mobile gaming revolution, and particularly excited to be developing the Australian market" said Michael Zhang, CEO of Firefly Games. "Instant entertainment is ubiquitous in the modern world. Following the record-breaking success of the Australian Fortnite competition, which peaked at 25,000 concurrent viewers, this week, they launched a contest promoting the mobile game Zombie Rollerz: Pinball Heroes. In partnership with Galaxy Racer, Firefly Games have seen opportunity in the Australian market, now a core focus for their growth aspirations. To Firefly Games and sister company Galaxy Racer, this spells opportunity. In contrast, Canada (a nation of similar size and density) saw US$634m in revenue. The Australian mobile gaming market is worth a comparatively small US$306m with user penetration 30.7%. The numbers are staggering, driven by customers eager for entertainment. The app store is responsible for US$13 Billion (up 30%) and Google Play US$9 Billion (up 35%). Global user numbers increased 12% in 2020, and Q1 2021 has shown no signs of slowing down, with $22 billion spent. The pandemic a primary catalyst for the upswing in gaming. ![]() While PC, Console & Handheld games are in decline, mobile gaming has boomed to US$85 Billion, now accounting for more than 51% of the total $165 Billion in computer gaming revenue. VICTORIA, Australia, /PRNewswire-PRWeb/ - With the release of a social competition to promote their new game Zombie Rollerz: Pinball Heroes, Firefly Games has announced its intentions to grow the mobile gaming market, with particular attention in the Australian and Oceanic markets. ![]() Firefly games & sister company Galaxy Racer see this as opportunity and are investing in developing the Australian market. Firefly Games commit to developing mobile gaming in Australia with new Zombie Rollerz: Pinball Heroes competition The mobile gaming industry is growing at 30% per annum, yet Australia is slower to embrace it, worth 48% of the Canadian market, a similar sized country. ![]()
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